Last December, a record average number of daily downloads for 2013 was recorded in the United States. At the same time, there was a slight drop in the cost of a loyal user. 

Is the situation on the market of mobile and social games as cloudless as the representatives of the platforms claim, Igor Klyukin, the leading analyst of Pixonic, analyzes in his article “The Departing Train”.  

Game Analytics in the material about analytics distinguishes two basic concepts – telemetry and metric. Sometimes they are used as synonyms, but this is not entirely justified.

At a press conference dedicated to the Zynga development strategy for 2014 (about it in a separate article), it became known: Zynga buys the British publisher and developer of mobile games NaturalMotion for $ 527 million.