The marketing manager tells about the strategy of attracting users to the game before the release Zorka.Mobi Viktor Ryzhov and the company’s business development manager Irina Kovalchuk.

In April of this year, Azur Games conducted an experiment. She built part of the Infinity Ops shooter advertising campaign on pre-registration and working with video bloggers through an agency Zorka.Mobi . About the results of the experiment — in our material.

During the round table at White Nights St. Petersburg, experts discussed the specifics of interaction with influencers, what difficulties they have to face, and how cooperation helps in promoting the game.

Dmitry Lyapin ‘s report from Zorka.Mobi . The speaker shared the secrets of cooperation with well-known bloggers, told about the company’s experience Zorka.Mobi in the field of working with influencers from different regions.