In his report, Mike Hines from Amazon shared examples that will help attract, retain and monetize players in the Amazon App Store.

Report by Diana Platonova from MyTona. Diana shared the results of the MyTona study, which is based on psychological pricing, localization practices and artistic design, on the practical example of Seeker’s Notes.

Ilya Kukharev’s report from AppFollow. The speaker talked about what you should pay attention to when optimizing ASO games, as well as about the main conversion rates in the App Store and Google Play. Ilya also shared the secrets of the impact of ratings and reviews on conversion — how to get thousands of ratings weekly and increase the installation of the game by working with user reviews.

Natalia Portier’s report from Appodeal at White Nights St. Petersburg. Natalia spoke about the effectiveness of mobile advertising and advertising networks in the first quarter of 2018, discussed the impact of GDPR on mobile app publishers, and also shared the latest developments in the field of in-app header bidding.

A round table about blockchain in games was held at White Nights St. Petersburg. The speakers shared their experiences and cases, and also discussed the issues facing developers, investors and owners of companies. How can blockchain help games become more successful? Which blockchain should I use? Which marketplace should I choose? How will this affect the sales of virtual items?

A report by Anastasia Selchuk from Pixonic at White Nights St. Petersburg 2018. Anastasia talked about how to analyze and understand her audience even before the release, as well as about the main nuances of testing.

A report by Andre Krug from SOFTGAMES. The speaker spoke about how the global HTML5 games market looks like in general, what are the opportunities of this market, who are the most significant players and what awaits this segment of the industry in 2018.

A report by Indra Elisabete Priede from IBCC. She talked about how, when and where to open your IT business, in which country it is better to develop an existing business. Indra also spoke about the countries that are popular in the IT industry.

A report by Alexander Grach from AppsFlyer. He talked about how to recognize and combat advertising fraud in mobile, which new metrics (useful in combating fraud) should be paid close attention to by game studios, as well as what can be learned from the example of developing products to combat advertising fraud.

Report by Sjoerd De Jong from Epic Games. He talked about what Unreal Engine 4 is at the moment. The speaker also reviewed the latest updates and told how the engine can be useful to studios from a business point of view.

A report by Andrey Zimenko from Wargaming. He spoke about those aspects that are important to take into account and prepare for the release of the project in the soft launch. He also shared recommendations that will significantly improve the effectiveness of the project in a short time.

A report by Kirill Zolovkin from OctoBox Interactive. He traced the 15-year evolution of GameMaker and looked into the future of the most affordable game designer, with which you can do cool things without programmers.

A report by Leonid Yeletskikh from Adjust. Marketers need new, more advanced tools to work with large amounts of data, segment them in real time, and send personalized messages to users. At the same time, they need to know that user purchases are not fraudulent. Leonid Yeletskikh told about how to achieve these goals.

Report by Jari Paananen from Traplight. He talked about how Big Bang Racing players created 7 million levels for each other, and what advantages Traplight studio derived from this.

Report by Romuald Zdebsky (Microsoft) and Andrey Ivashentsev (Game Insight). The speakers analyzed more than ten technical scenarios using cloud technologies and explained in which cases their use is justified and in which cases it is not. In addition, they reviewed several well-known games that were created using cloud solutions.

Dmitry Krutitsky ‘s report from Mail.Ru The speaker talked about how to use the myTracker tool to cope with data analysis, collect all the data in the right slices in one window, as well as evaluate traffic and predict user behavior.

A report by Alice Chumachenko and Peter Romov from GOSU.AI . They talked about artificial intelligence and how it can change the business landscape, especially in the gaming industry. They explained the basics of machine learning and showed real cases of using machine learning for game design and business to improve their performance.

A report by Sven Erik Knop from Perforce Software. The speaker spoke about the version control system, as well as how to make a project successful with the help of a leading version control tool.

A report by Andrey Zimenko from Wargaming. The speaker presented a new structure in Wargaming, which is designed to strengthen the company’s presence in the mobile market, and also offers various options for partnership with developers.