involvement | App2top

All publications by tag «involvement»

Industry January 11, 2018

EA is ready to implement dynamic complexity adjustment in MMO projects

Electronic Arts is developing new algorithms for match selection in multiplayer titles. The technology will adapt to the gamer’s current skill level and make it easier for him to win after several unsuccessful fights.

Marketing September 22, 2016

devtodev about monetization of applications with a subscription

How to analyze apps that work by subscription? This question is answered in his article Vasily Sabirov, leading analyst of devtodev service.

Industry March 9, 2016

Opinion: to set up monetization, you need to focus on engagement

The key game metric in setting up monetization is engagement. DAU, MAU and conversion rates are secondary. Atul Bagga, the former chief financial officer of Zynga in Asia, came to this opinion.

Marketing April 27, 2015

devtodev: the regularity of inputs is the most important indicator of the monetization of the game

Payments to the game are usually made by loyal users. The more loyal they are, the more they spend. Vasily Sabirov, representing the analytical service devtodev.com I decided to confirm this thesis in practice by measuring user loyalty and evaluating its connection with monetization.