The mobile marketing agency TUNE has released a chatbot for its Multiverse tool that calculates the return on investment in advertising (ROAS).

About the most popular solutions for A/B testing in mobile, – Soomla company told.

Of the total number of downloaded applications in the world, paid installations account for only 10%. Most of the downloads are organic,” the marketing company Tune assures in its research.

We continue to post videos of reports from White Nights 2015. Next up is a speech by Ilja Goossens, Director of Development of the TUNE market. At the conference, he talked about how the relationship between paid and organic installations can reduce the cost of buying traffic.

Commenting on a recent MobileDevHQ report, a representative of Fiksu told how getting into the Top 5 affects organic growth.

In the MobileDevHQ study by Tune (previously the conglomerate worked under the HasOffers and MobileAppTracking brands), the following research result is given for the main discovery: half of mobile users found the last downloaded application in the search results.