The shooter Gears of War: E-Day, released by Microsoft on October 6, sold over 400,000 copies on PC and Xbox. This was reported by The Verge journalist Tom Warren, citing his own source.

Most companies have traditionally considered the brands they’ve created or acquired in the past to be their most valuable assets. However, nowadays, what’s more important may be what they are capable of achieving in the future. The release of Gears of War: E-Day is an excellent opportunity to discuss how individual studios are transforming into independent and far more valuable IPs.

There is an atmosphere of anxiety at The Coalition. This is reported by Eurogamer, which spoke with employees of the studio.

Neither viewers of streaming services nor Steam players are interested in the new Gears 5. This is very unusual for AAA from a major publisher, especially from the giant Microsoft.