If in January 2012 the average cost of an installation in the States was $1.30, then in December 2013 it reached $4.36, Superdata said.

According to the results of last year, digital sales of games in the United States went twice ahead of retail, according to SuperData.

The volume of the US mobile games market last month amounted to $274 million. In total, American users spent $1.1 billion on games (in all segments). This is 25% more than in November last year.

SuperData, an American research company, reports that the cost of acquiring users has exceeded the average income that developers of games for tablets and smartphones receive.