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Supercell believes that there should be more mobile games at presentations like Summer Game Fest.

At the Summer Game Fest 2024 presentation, one of the trailers shown was for Squad Busters, Supercell’s new mobile game. In a conversation with GamesIndustry, Supercell’s Head of Marketing Rob Lowe stated that mobile games should be just as integral to such shows as console and PC games.

Media: Showing a trailer at Summer Game Fest costs $250,000 to $550,000

Participating in the Summer Game Fest presentation is expensive for gaming companies. Esquire magazine, citing sources, revealed how much developers pay to show trailers as part of the main show.

News June 5, 2023

Jeff Keeley: Summer Game Fest Didn’t Kill E3, she killed herself

Geoff Keighley, the organizer of Summer Game Fest, does not agree that his festival was partly the reason for the cancellation of the E3 exhibition. He believes that E3 would not have taken place this year, even if Summer Game Fest did not exist.