Supercell has launched a new Everdale game in softlonch. This is a casual urban planning simulator in a fabulous setting, focused on co-passing. If Everdale’s global launch does take place, it will be the first new IP of a Finnish company since Brawl Stars.

The authors of Clash of Clans are preparing a new game for release. For the first time in a long time, this project is designed not for a midcore, but for a casual audience. The main mechanics of the novelty is collapse (aka match-2).

Apptica analytical service has released a report on UA trends in the mobile market. Special attention is paid to softlonches. Analysts claim that Russia is among the top ten most popular countries for “soft launch” on iOS and Google Play.

The mobile PvP action movie Brawl Stars by Supercell has been in the softlonch for more than a year. It is still unclear whether he will get to the official release or not, but in July, the title’s revenues increased 7 times compared to the previous month and reached $ 1.3 million. The project’s revenue growth coincided with the expansion of the softlonch geography: the game was released in Hong Kong, Malaysia and Singapore.

Finnish studio Frogmind held a “soft launch” of the new mobile title Rumble Stars Soccer on iOS. The game is somewhat reminiscent of Clash Royale — the main hit of Supercell, which bought a controlling stake in Frogmind at the end of 2016.

Hi-Rez Studios held a “soft launch” of the mobile MOBA Paladins Strike in Australia, based on the “heroic” PvP shooter Paladins for PC and consoles.

Softlonch Animal Crossing: Pocket Camp goes better than Super Mario Run and Fire Emblem. The social game reached the top of the top of the Australian App Store faster.

The Finnish mobile developer has seriously launched a new Best Fiends Rivals title in the softlonch, belonging to the Best Fiends puzzle franchise.

King Company in partnership with Playstudios studio held a softlonch of its first game in the genre of social casino — Royal House Slots.

What should be remembered when pre–launching a mobile game, – says Andrey Zimenko, head of the Wargaming division for publishing mobile games.

Mobile publisher Zynga has conducted a three-in-a-row Rangoli Rekha: Color Match mobile puzzle softlonch in India, developed by a local studio from Bangalore. The visual range of the games contains references to Indian folk culture.