Apptica analytical service has released a report on UA trends in the mobile market. Special attention is paid to softlonches. Analysts claim that Russia is among the top ten most popular countries for “soft launch” on iOS and Google Play.
In the context of the growing cost of traffic in the regions popular for softlonch (recall, this traditionally includes Canada, Australia and New Zealand), they also recommend paying attention to:
- Middle East: Saudi Arabia and Egypt are now among the countries where gaming categories such as hyper casual and midcore games are growing the fastest;
- Latin America: Brazil ranks fourth in the world in terms of the growth rate of hyper-casual projects, casual, midcore and hardcore games, as well as social casinos;
- Netherlands: Today, many publishers choose this region for pre—release for three reasons – user behavior similar to the United States, the prevalence of English and the low cost of downloading relative to Canada.
Apptica experts expect that by the end of 2020, the Netherlands will take a higher place in the top of the most popular countries for the sotflonch. This also applies to Singapore, Russia and South Korea.
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