Search Ads | App2top

All publications by tag «Search Ads»

Marketing April 27, 2020

Russian companies returned access to Apple Search Ads

In the search results of the App Store, you can again advertise games from Russian publishers. Apple has returned Russia to the list of countries with access to Search Ads.

Industry November 13, 2018

Apple blocks access to Search Ads for Russian companies

Advertising service Search Ads becomes unavailable for use by any Russian company. Apple informed iOS developers about this.

Marketing May 31, 2018

In the App Store, you can now test different versions of screenshots of the application

Apple has updated the service interface Search Ads in the App Store, now it allows you to conduct A/B testing of screenshots of the application to find out which selection of screenshots has better targets.

Marketing June 14, 2016

How Search Ads will appear on the advertising market: expert opinions

The other day, Apple announced the imminent introduction of advertising in the search in the App Store. We talked with Russian marketing companies about how this innovation can affect the market.