Apple has updated the service interface Search Ads in the App Store, now it allows you to conduct A/B testing of screenshots of the application to find out which selection of screenshots has better targets.
The update will help marketers and application optimization specialists track the reaction of different groups of users to one or another version of a set of screenshots. The results obtained can be applied to the Russian localization of the application.
A detailed analysis of the mechanics of A/B testing of screenshots can be read in the blog of Ilya Kukharev, a specialist of the AppFollow service on Medium.
Also on the topic: