All publications by tag «Simon Carless»

News

Sony documents: the marginality of the company’s gaming division is 13-15%, more games services are needed

Gaming expert Simon Carless once again examined the documents used in the court between Microsoft and the US Federal Trade Commission (FTC). He found a report on a meeting of the almost former head of PlayStation, Jim Ryan, with managers of the Fidelity Investments investment corporation in 2022. It discussed the PlayStation strategy and its plans to create game services.
Platforms

Why Apple Arcade has fewer Exclusive Games and more Proven iOS Hits

This year Apple has made a soft relaunch of Apple Arcade. In an attempt to attract a new audience, the company has added many already successful casual iOS titles to the library. Gaming expert Simon Carless has figured out the reasons for the change of strategy and Apple’s unwillingness to finance risky exclusives.In the latest issue of his newsletter, Carless published a table of the 22 most popular titles in Apple Arcade at the moment.
Analytics

The presence of a translation can increase the number of vishlist on Steam by 50%

Localization is an important issue, especially for small developers with a limited budget. In addition, the list of key PC markets has changed a lot in recent years – for example, Russian is now among the four most popular languages on Steam. Gaming expert Simon Carless told how localization can affect sales, and what rules should be followed in this matter.At the beginning of his material, Carless draws attention to last year’s research by the…
Analytics

How do E3 and other exhibitions affect the visibility of games and the number of vishlist

Most often, developers present their games at summer exhibitions like E3 or their own events. In his new column, gaming expert Simon Carless told how such events affect the growth of the number of vishlist, and what percentage of them are converted into purchases.Carless notes that the following criteria will help to track the effectiveness of participation in a certain exhibition or other online event:
Analytics

The impact of large demos on the findability of games on Steam on the example of Loop Hero and The Riftbreaker

Developers often make demos for Steam short in order to give players only a basic idea of the project and mechanics. However, some almost do not limit users by time, allowing them to play trial versions for hours. Excellent examples are the demos of Loop Hero and The Riftbreaker, which showed the effectiveness of such a strategy and interested the hardcore audience even before the release.Loop Hero