According to Omdia, revenue from embedded advertising is growing much faster than revenue from in-game purchases. The company predicts that at the current pace, by 2025, the share of advertising revenue will reach 42%.Omdia analyst Guillermo Escofet shared the data in a new material for Game Developer.

Sensor Tower analysts shared a report on the state of the mobile advertising market in the American App Store in 2020. Among other things, they noted that one of the main advertisers on the market is Playrix.

AppQuantum advertising monetization managers have prepared a continuation of the analysis of how mobile advertising works today. In the second material, they covered in detail the issues of setting up advertising mediation.

AppQuantum advertising monetization managers have prepared a detailed analysis of how mobile advertising works today — from highlighting general principles to immersion in “waterfalls” and bidding.

Google will launch a two-day Mobile Gaming Bootcamp training event about the promotion and development of mobile games tomorrow, August 19. Speakers will talk about the practices of using Google products for gaming: Google Ads, AdMob and Firebase. Belka Games, CarX Technologies, Donut Lab and Appache will also share their insights.