One of the most high-profile topics of last week was the appearance of the playerWON platform. Its goal is to embed commercials in console and PC games. However, Electronic Arts rejected reports of signing an agreement with the new site. The publisher is not going to introduce such advertising into its games yet.This was announced by an EA representative in an official comment to PC Gamer.

The format of viewing ads for a fee, popular in mobile, will soon come to the market of console and PC games. The new playerWON platform will embed small videos made on the principle of TV advertising into titles. EA and Tencent have already signed an agreement with it. However, many players and some developers took this news negatively.

German InnoGames has come up with an original way to embed advertising in their games. For three weeks, Elvenar characters will use MAC cosmetics. At the same time, representatives of MAC Cosmetics will tell their audience how to create an image in the style of Elvenar.

Rewarding video (aka Rewarded Video) is a standard in the monetization of games. This advertising format rewards the user with game content for viewing. How not to break firewood when it is introduced into the game, — says the company Fyber.