Service Team Checkaso analyzed how effectively popular mobile projects attract organic traffic in different countries. Among the selected games are Among Us, League of Legends: Wild Rift, Shortcut Run and others.Checkaso took the most popular mobile games of 2020 as the basis of its research (according to Sensor Tower).

ASOdesk analysts conducted a study where they compared the ratio of organic and inorganic traffic in 15 categories of mobile games. Now the company advises developers of arcades and races to promote titles through ASO, and creators of casinos and card games — through advertising.

Anna Krizhanovskaya, Head of Social UA at Playrix, spoke in as much detail as possible about the difficulties that developers may face when buying traffic.

Most of the marketing budget of top-grossing mobile games is spent on advertising on social networks and on video. The AdColony advertising network told about this in its research report for the second half of 2015. Briefly about his main theses, – in our material.

Only 15% of Russian websites have mobile versions, according to the analytical company NetCat and the CMS Magazine portal.

Mobile traffic is growing so dynamically that in some countries it has already surpassed the traffic of desktop systems.

The well-known publisher of social and mobile games 6Waves has launched a new mobile traffic exchange platform WaveX.