The international advertising mediation platform Chocolate has published the results of a study on the attitude of mobile developers to their advertising revenue. According to the survey, 69% of the creators of games and programs for mobile are not satisfied with the proceeds from advertising.

The international mobile analytics company Adjust has launched a free, open-source tool for evaluating the effectiveness of applications. It is designed to help developers and marketers figure out how successfully their product will show itself on the market.

The analytical company SuperData considers advertising the best way to earn money for creators of mobile games and applications in augmented reality. This is due to the peculiarities of the format of AR applications, the researchers believe.

Mobile developer Kixeye has received $20 million in investments to create a platform that uses machine learning capabilities in game marketing, monetization and user retention.

The digital advertising market for young audiences will increase to $1.2 billion by 2019 and will occupy 28% of the total volume of advertising products aimed at children, according to the forecast of the consulting company PwC.

The mobile marketing agency TUNE has released a chatbot for its Multiverse tool that calculates the return on investment in advertising (ROAS).

The increase in the cost of traffic will lead to the popularization of retargeting next year. About why this happened and what retargeting is App2Top.ru Alexey Pisarevsky, CEO of Mobio, told.

What is advertising fraud in mobile and how to deal with it – says Eric Seufert, who previously worked as vice president for acquisition and user engagement at Rovio, and is now a partner of Heracles agency.

SOOMLA has prepared a comparative table of advertising platforms. Everything is listed here: what formats the grid supports, what statistics it provides, what it takes money for, and how the developer can withdraw the profit.

The past year has become a landmark for mobile marketing. Advertising spending in the United States increased by 174%, mobile overtook PC for the first time in terms of marketing costs, – such information was published by the analytical company Smaato.

The analytical company Newzoo shared data on users, whom it calls “advertisers”. She told who they are, how many of them are in mobile, and most importantly – why they are needed.

Eric Seferth, who holds the post of Vice president for user acquisition at Rovio, read a report on the state of the advertising market at the PocketGamer Connects 2015 conference, which is currently taking place in Helsinki. Slides and key points of the report are in our short material.

The American marketing agency Fiksu reports that the number of app downloads from the App Store fell in May.

Retaining users and acquiring them has never cost more than it does now. This conclusion is made by the analytical company Fiksu based on its own data.

In 2016, $101.37 billion will be spent on mobile advertising, according to the analytical company eMarketer in its research. This is 400% more than in 2013.

Analyzing the performance of a mobile game at an early stage will help predict whether it will earn $ 1 million or more. This is reported in a study by the marketing company Tapjoy.

Traditional branding in mobile marketing works, says Adam Foroughi, CEO of the AppLovin advertising network.

Since the beginning of this year, Asia has attracted the largest number of installations through advertising, reports nativemobile.com with reference to the latest quarterly AppFlood report.

The Appintop podcast interviewed Dmitry Lyulka, Business Development Manager at Opera Mediaworks. We publish the printed version of the conversation with the kind permission of the podcast on App2Top.ru .