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All publications by tag «Mattel»

Industry January 31, 2018

NetEase and the manufacturer “Barbie” launched a gaming startup

The Chinese publisher NetEase and the American toy manufacturer Mattel have created a video game development studio called Mattel163.

Industry May 26, 2015

The creators of the Barbie doll and Animoca Brands will release mobile games together

Toy manufacturer Mattel and mobile publisher Animoca Brands have announced a partnership agreement. The companies will jointly invest in the creation and promotion of mobile projects on Mattel-owned IP.