LTV | App2top

All publications by tag «LTV»

Marketing May 31, 2019

Soomla: the amount of advertising LTV depends, among other things, on the brand and model of the smartphone

The marketing company Soomla told how much the value of the advertising LTV jumps depending on the region, advertising network, OS version, as well as the brand and model of the mobile device.

Marketing June 30, 2017

Game Performance Indicators: LTV

What are the ways to calculate LTV, what can and should this metric be used for, as well as the pitfalls of working with it? Vera Karpova, devtodev analyst.

Marketing May 15, 2017

Working with LTV and retention curves

Learn more about building functions to metrics such as LTV and retention App2Top.ru Ivan Ignatov, the general producer of the Overmind studio, told us. Caution: a lot of formulas.

Money May 4, 2017

$39.87 per month is spent by players in social casinos on mobile

Mobile social casino players spend $39.87 per month on their favorite genre. The average length of their session is 57 minutes.

Marketing December 15, 2016

AppsFlyer now shows LTV users with ads

In free-play games, only 2% of players pay. Developers try to monetize the rest through advertising. AppsFlyer has implemented functionality that allows you to see the LTV of users from advertising and the total LTV.

Marketing September 22, 2016

devtodev about monetization of applications with a subscription

How to analyze apps that work by subscription? This question is answered in his article Vasily Sabirov, leading analyst of devtodev service.

Blogs September 23, 2015

Eric Sefert: about “whales” and user retention in shareware applications

Eric Seufert, vice president of acquisition and user engagement at Rovio, spoke about the features of the behavior of “whales” in shareware applications. And shared his thoughts on user retention.