The document is called the Mobile Ad Creative Index. Its focus is on the average cost of advertising for various types of creatives. One of the verticals considered by the authors of the work is mobile games.

The Liftoff platform has released a detailed report on the situation on the casual mobile games market in the first quarter of 2023. We briefly share the main thing from it.

Liftoff and GameRefinery have released a large report in which they talked about the situation with advertising in mobile casual games for the period from May 2021 to May 2022. We have selected a few facts from it.

The Liftoff platform has announced the expansion of its Mobile Heroes program for mobile marketers. Now it has been joined by specialists from Russia and other Eastern European countries. As part of the program, they will share useful tips and experience in this market.The Mobile Heroes Eastern Europe program started in October.

What the social casino market looks like on mobile platforms, how much it earns, what ROAS and CPI are on it, — Game Refinery and Liftoff told in a recent study.

The Liftoff marketing platform has prepared a large report on the state of the advertising market in the casual games segment. The company reviewed how CPI and ROAS indicators have changed over the year for different subgenres, platforms and regions, and also talked about the most popular advertising formats.The Liftoff study is based on data from March 1, 2020 to February 28, 2021.

Today, on February 17, the Liftoff platform announced the launch of the Post-IDFA Alliance. This is a coalition of services and platforms that is designed to solve the problems associated with the restriction of IDFA by Apple. The association includes, in addition to Liftoff, companies such as Fyber, Chartboost, InMobi, Vungle and Singular.

This year, new rules regarding IDFA will be launched on iOS. Liftoff marketing company told how much these changes will affect Android. We have chosen the main thing from the material.

Marketing companies Adjust and Liftoff have published a report on the Japanese mobile market in terms of engagement. The game segment was also mentioned in it.

Data on the cost of traffic to games, as well as its dynamics, — Liftoff marketing company shared in its large-scale research.

At White Nights St.Petersburg 2018, Liftoff marketing platform manager Alexandra Issakova spoke about working with creatives. She also touched on such a topic as A/B testing of mobile advertising.