The Liftoff platform has released a detailed report on the situation on the casual mobile games market in the first quarter of 2023. We briefly share the main thing from it.
The average CPI (price per installation) of casual games was $0.98. This is $0.12 less than a year ago. The cheapest CPI was for simulators — $ 0.59, and the most expensive for lifestyle games – $ 1.32.
If we talk about regions, the highest CPI of casual games was in North America — $3.59. For comparison, in EMEA (Europe, Middle East and Africa) it was $0.9, in the Asia-Pacific region — $0.76, and in Latin America — $0.55.
One of the trends of the first quarter is the addition of mini-games to projects. They were in 23% of casual games from the box office top 200.
Among all mobile games, hypercausal titles have collected the most downloads again. They accounted for 32.3% of downloads. However, this is much less than last year. Then the share of hypercage was 50%. The second place in the share of downloads for puzzles is 31.3%.