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What to do with a ready-made application, or why you need a publisher

With the advent of the Apple App Store and several replicated “success stories” about how the developer managed to quickly make more than one million dollars on one application, a real gold rush seized many. Unfortunately, as experience shows, it’s not enough to just make a “cool game” for iOS and download it to iTunes. Now there are more than 500 thousand apps in the App Store, and to notice exactly yours, you have to…