Consulting company Deloitte has published the results of a new study of digital trends among Americans. All age groups, with the exception of Generation Z, still call TV shows and movies their favorite entertainment. Zoomers almost never watch TV and prefer video games to other entertainment. It is they who dictate trends today.The Deloitte study is based on a 2009 survey of American consumers that was conducted in February.

Facebook Gaming streaming platform shared data on the composition and motives of the audience of mobile games in the USA. Among other things, it turned out that about a third of American gamers are people over the age of 45. Many of them play, wanting to get rid of stress.

The market of peripheral devices is experiencing a real boom, and not the last role in this is given to female gamers. According to the calculations of the analytical company Newzoo, almost half of the actively playing women are ready to buy peripherals for consoles and PCs. But most of them have one important condition — the price should not exceed $ 100.

The number of age-related players is growing rapidly. Analysts at the Global Web Index research company have estimated that since 2018, the number of gamers aged 55-64 has increased by 32%.

Women are a more valuable customer in the mobile games market than men. The analytical company DeltaDNA reports that women’s spending in mobile titles is 44% higher than that of the stronger sex.