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All publications by tag «ironSource»

Conferences July 13, 2018

Video: ironSource about maximizing revenue in mobile games through advertising

Nadav Ashkenazy, ironSource’s Vice President for Publisher Relations and Sales, spoke at the recent White Nights. He explained exactly how to improve the financial performance of a mobile game by placing ads in it.

Marketing June 22, 2017

Game advertising is 300% more effective than video

Playable mobile advertising works 300% more effectively than video, according to mobile marketing firm ironSource.

Marketing August 25, 2015

Are “screaming” icons more effective?

Games with screaming little men depicted on their icons are more popular than others. The Israeli marketing platform ironSource came to such conclusions.