Marketing May 18, 2017 Google will place ads on the Google Play homepage Advertisers will be able to place ads on the main page of the Google Play store and pages with lists of applications.
Industry January 29, 2016 Google has launched the AdWords app for iOS Google’s AdWords app has appeared in the App Store.
Marketing September 30, 2014 Google has announced new mobile advertising formats Google is preparing to release new advertising formats for mobile devices and tools for creating ads.
Industry January 10, 2014 Fiksu has offered a mobile retargeting tool According to eMarketer, 55% of marketers consider retargeting as one of the most effective types of targeted advertising. Fiksu has proposed using this mechanism as a service for mobile developers.