Digital Turbine has announced the purchase of 100% of Fyber, a service for advertising in mobile games and applications. The transaction amount was $600 million.As part of the deal, $400 million will be paid in Digital Turbine shares, and $150 million in cash.

Rewarding video (aka Rewarded Video) is a standard in the monetization of games. This advertising format rewards the user with game content for viewing. How not to break firewood when it is introduced into the game, — says the company Fyber.

The Israeli SOOMLA team has published a blog list of the most popular advertising grids for the beginning of 2016. Here are 10 of them – in descending order of popularity.

Japanese publisher and developer DeNA will collaborate with Fyber. The marketing network will become the company’s exclusive partner in America.

German publisher and developer RNTS Media acquired the service Fyber for $ 190 million. The companies will merge into an international mobile advertising corporation.