German publisher and developer RNTS Media acquired the service Fyber for $ 190 million. The companies will merge into an international mobile advertising corporation.
The deal is interesting because Fyber is a larger company compared to RNTS Media, and after the merger, the leadership of Fyber will take the helm.
Fyber will become a division of RNTS Media, but the deal is framed in such a way that the company will continue existing operations. Since RNTS Media’s securities are publicly traded on the Luxembourg Stock Exchange, Fyber will also gain access to the open market and will be able to begin international expansion.
What Is Fyber? from Fyber on Vimeo.
A source: http://venturebeat.com
Fyber, formerly known as SponsorPay, is a service that helps developers place ads in mobile games and apps. The company was founded in 2009. Its head office is located in Berlin.
RNTS Media is a company that develops and promotes multimedia technologies, mobile applications, and publishes children’s educational programs. Founded in 2012. The headquarters is located in Berlin; the company also has a representative office in Seoul.