All publications by tag «Fortnite»

Industry

Google discussed with Tencent the purchase of Epic Games and paid “hundreds of millions of dollars” so that developers would not leave the Play Store

Details from the trial of Epic Games and Apple continue to emerge. This time they are about Google. It turned out that the company was thinking about buying Fortnite authors with the help of Tencent. She also paid smartphone manufacturers to abandon third-party marketplaces and gave at least “hundreds of millions of dollars” to popular developers so that they would not leave the Play Store.
Money

Fortnite’s App Store marketing has cost Apple a million dollars over the past 11 months

Apple actively helped with the promotion of Fortnite in the App Store, said Michael Schmid, head of the gaming business development department at the App Store. It is not known how much the company has spent on marketing the title for the entire time of its existence, but from October 2019 to August 2020, it invested $ 1 million. Lauren Moskowitz, a lawyer at Epic Games, described it as a “bargain.”
Games

Epic Games: Fortnite has almost reached the limit of growth on consoles

According to Matthew Weissinger, marketing director of Epic Games, Fortnite has practically nowhere else to grow on consoles. The authors of the battle royale see the biggest opportunities for growth in mobile. He explained this by the fact that everyone has smartphones, unlike consoles and gaming PCs. Weissinger also added that before Fortnite was removed from the App Store, there were only 2.5 million people on iOS DAU titles — 10% of the total DAU…