The example of Ubisoft shows why some publishers are so interested in developing DLC and implementing microtransactions. Downloadable content, in-game items, subscriptions and advertising accounted for 35% of Ubisoft’s revenue in the past six months.

Ubisoft has recently been criticized for touching on political and social issues in games, but is afraid to admit it. Responding to criticism, Ubisoft CEO Yves Guillemot said that the company really wants players to think about complex and serious topics, but is not going to impose its position on them.

In the monthly top sales of games in the United States, which is compiled by the analytical company NPD Group, the first place was taken by the horror State of Decay 2 from Undead Labs and Microsoft Studios.

Games are increasingly addressing specific political and social issues in their plots and settings. However, major publishers seem embarrassed to admit this and constantly insist that their titles are not a political statement. The Polygon publication discussed with industry workers and experts why this is happening.

The analytical company NPD Group has prepared a report on the state of the US gaming market in March this year. According to experts, the shooter Far Cry 5 debuted so successfully that it became the best-selling game in America not only in March, but also over the past three months.

The launch of the Far Cry 5 shooter on Steam has become the most successful in the history of the franchise. The peak attendance of the game reached 92 thousand gamers. This is reported by the analytical platform GitHyp.

The fifth part of the Far Cry action movie from Ubisoft set a record for sales in the first week after release. The publisher reported that Far Cry 5 was more than one and a half times ahead of the previous part of the series in terms of the number of copies sold in the starting 7 days. During this time, the game earned $ 310 million.