The Liftoff marketing platform has prepared a large report on the state of the advertising market in the casual games segment. The company reviewed how CPI and ROAS indicators have changed over the year for different subgenres, platforms and regions, and also talked about the most popular advertising formats.The Liftoff study is based on data from March 1, 2020 to February 28, 2021.

What lies behind the popular abbreviation CPI, what are the pros and cons of this advertising format, as well as what is important to know when working with it, – says Ilya Seregin, FeedWise project Manager at Mobio.

The price per installation (CPI) of the game on iOS is higher than on Android. $0.82 versus $0.59, – the Clickky advertising platform reports.

Why do we need a split art test and how to conduct it correctly, – says marketing analyst at Kongregate Heather Gainer (Heather Gainer).

Why is traffic so expensive today, and how do intermediary networks wind up CPI (and by how much), – App2Top.ru Nadezhda Matukhno, head of marketing at ComboApp, told.

The price per install (CPI) on Android and iOS has fallen. This became known from the report of the analytical company Fiksu for November.

CPLU or the cost of buying a loyal user for Apple mobile devices in August was $4. This is reported in the blog by the analytical firm Fiksu.

SuperData, an American research company, reports that the cost of acquiring users has exceeded the average income that developers of games for tablets and smartphones receive.

Chartboost has published an interactive global “heatmap” that displays installation prices (CPI) for iOS and Android by country. There you can also find a CPI chart comparing the average cost of applications for iPhone, iPad, iPod touch and Android.

The Chartboost advertising network reported in its December report that the iPhone accounts for 61% of iOS gaming sessions.

The most interesting articles and materials of App2Top last week: the CPI price in Japan is three times higher than in the USA; Apple does not like Tapjoy; everything about the Chinese mobile app market; the volume of the mobile games market in Russia is close to $ 400 million and much, much more.

The price for installation in the Land of the Rising Sun is much higher than in the United States, said one of the vice-presidents of the Japanese company GREE.