The “Combat Pass” allows you to monetize not only games, but also near-game services. One of these is Zelos. Its users accumulate points for buying new titles by playing supported games. We tell you how the battle pass fits into this system.

The past year has been great for Supercell. It not only entered the top 5 highest-grossing mobile publishers, but also increased Clash of Clans revenue by 27%. The game earned $727 million in a year.

In April, Supercell introduced a battle pass to Clash of Clans. The new mechanics and its high-quality monetization have returned the revenue of the game to the level of 2017.

The mechanics of battle passes work great not only in shooters. This proves the successful experience of Supercell.

On April 1, a battle pass called Season Challenges was introduced into the mobile Clash of Clans. As a result, the weekly revenue of the game soared by 145%. We understand what Supercell put in its “combat pass” and how it works.