Balancy | App2top

All publications by tag «Balancy»

Books: the guide “Best Practices for Managing In-Game Stores” by Balancy has been released. Here’s an excerpt

LiveOps expert from Balancy, Mikhail Khripin, has prepared a free guide on working with in-game shops. This 43-page document thoroughly covers the elements and intricacies of setting up such stores. In turn, we are sharing an excerpt from the book in Russian, focusing on increasing conversion rates.

Startup Balancy has raised half a million dollars for further development

Representatives of the service for game developers Balancy announced the receipt of investments in the amount of 500 thousand dollars from the “veterans of the gaming industry”.

Results for 2023 December 25, 2023

“Personalization of content for different segments of players has become even more important,” Pavel Ignatov from Balance said about the results of 2023

We continue to summarize the results of 2023 with the gaming (or related to the gaming sector) teams. Next up is an interview with Pavel Ignatov, CEO at Balance, a company that specializes in gaming LiveOps.

Marketing April 10, 2023

Why LiveOps is so important in 2023 — a guide from Balancy

What is LiveOps, why it is important and what you should pay attention to when working with it, — experts of the Balancy service Julia Iljuk and Andrey Apanasik told.

Industry January 4, 2023

“Our target audience has changed to producers and game designers,” Pavel Ignatov from Balance

We continue to summarize the results of last year. This time we are publishing an interview with Pavel Ignatov, CEO at Balance, a company specializing in gaming LiveOps.