Books: the guide “Best Practices for Managing In-Game Stores” by Balancy has been released. Here’s an excerpt

LiveOps expert from Balancy, Mikhail Khripin, has prepared a free guide on working with in-game shops. This 43-page document thoroughly covers the elements and intricacies of setting up such stores. In turn, we are sharing an excerpt from the book in Russian, focusing on increasing conversion rates.