Ubisoft started promoting Assassin’s Creed Mirage with pop—up ads in another part of the series – Assassin’s Creed Odyssey. The network noticed that banners now appear during the game with an offer to buy Assassin’s Creed Mirage at a discount in honor of Black Friday.

Ubisoft is known for games for dozens of hours — such as Assassin’s Creed: Origins and Odyssey. Why the scale of its projects continues to grow, said Ubisoft CEO Yves Guillemot.

Ubisoft was pleased with the experience of working with Google’s Project Stream cloud. Now the French publisher is thinking about cooperation with other cloud services.

We often hear about the burnout of individual developers or entire creative teams that have gone through a crunch. The Red Dead Redemption 2 team from Rockstar and the bankrupt Telltale studio faced rework.