What is a cumulative ARPU, how does it differ from a regular ARPU, how to count it and why it is needed, said Vera Karpova, analyst at devtodev.

Vera Karpova, analyst at devtodev, told how to calculate ARPU correctly, where knowledge of this metric can be useful, as well as how to increase it.

Among all regions, the highest average monthly ARPU for iPhone games from the box office Top 30 is in Japan. China is in second place. The average ARPU for top US games is only in third position.

With the kind permission of Alexey Pontyakov, mobile Games analyst Mail.Ru Group, we will repost with habrahabr.ru his material is about how to correctly calculate the average revenue from the user.  

The average American gamer spends $0.92 per month on mobile games, according to Interpret. According to the company, this is very little. If developers want to earn money, they need to switch to other platforms. Is it so?  

Kwalee conducted a study of 13 of the most successful iOS games and found out whose approach to monetization is better. Looking ahead: the conclusions were, to put it mildly, unexpected.

TinyCo studio, known for the Tiny Village and Tiny Monsters projects, loves to compare the profits it has received from various markets. This time, the company went a little further, taking a closer look at the revenue from the Nexus 7 tablet.

Information has been confirmed that the Svyaznoy group has become a direct seller of Apple smartphones in Russia, Kommersant reports. In an interview with the newspaper, the group’s CEO Denis Ludkovsky also reported on Russian sales and ARPU of iPhone operators. 

With each new version of Android, the platform’s monetization indicators are growing, according to Tapjoy. According to the company’s latest research, the ARPU of the latest version of the OS from Google has reached $1.63.

Game Insight is currently preparing a major MMORPG Dragon Eternity for release on iOS and Android. Daria Trushkina, Director of International Development at Game Insight, told why the company, known for such projects as Mystery Manor and Paradise Island, took up a similar project with PocketGamer.