An initiative group has launched a voluntary labeling of game content on a trial basis. It includes the Association of Professionals in the Gaming Operations and Development Industry (APRIORI), Lesta Games, Astrum Entertainment, 1C Games, VK Play, and RuStore. The labeling will be tested on domestic platforms VK Play and RuStore.

Alexander Mikheev, CEO of the Association of Industry Professionals in Game Operation and Development (APRION), told the newspaper “Izvestia” that the start of a voluntary experiment to label games in the Russian market is planned for early fall. He did not specify an exact date but indicated that the initiative will begin no earlier than September 1.

The “Green Labeling” of video games, announced last week, uncovered contradictions between the existing young gaming associations in Russia. This has escalated into an open conflict and accusations.

Organized this year by the Association of Professionals of the Operating and Game Development Industry (A PRIORI) together with the Institute for Internet Development (IRI) and the Foundation for the Development of Internet Initiatives (FRII) is discussing the possibility of creating an acceleration program for game dev. This was stated during the St. Petersburg International Economic Forum by A PRIORI CEO Alexander Mikheev. Here is an edited version of his speech.

Last year, Russian game developers had difficulties with access to foreign software and a shortage of domestic analogues. The Gaming Association A PRIORI decided to deal with the problem.