Since October 28, mobile advertising within the VKontakte social network has become available to all advertisers.
On Roem.ru an interview with Alexander Kruglov, director of customer relations of the social network, timed to this event, appeared. The material, in particular, reveals that the average cost of installing a mobile application within the framework of the platform is 17 rubles with an average CTR of 3%.
VK’s advertising solution is currently supported by MAT, AppsFlyer, Adjust, AD-X, Kochava, Flurry and Apperkot.
The first customers of the platform prefer to advertise on Android.
Major advertisers and services prefer to use Android. This provides greater audience coverage with a lower CPI cost compared to iOS users,” Kruglov noted.