The Yandex analytical service has received a new tool. It is called “LTV and Outflow Predicates”. The service predicts revenue from the existing audience and identifies users who are going to leave the application.

The sources of the AppMetrica analytical service appeared on GitHub. Yandex has published the code under the MIT license, which allows you to use the service in projects without restrictions. Developers only need to specify the license text in their project.

Yandex continues to develop the AppMetrica service. It has added tools for conducting A/B testing, as well as for making changes to the application without releasing its new version.

The AppMetrica analytical service has received an update. It has a tool for tracking subscriptions.

Yandex has released an update for its analytical service. Now AppMetrica users can track Retention Rate, User Acquisition, ARPU, ARPPU and other metrics on one panel.

The analytical service from Yandex has received a number of improvements. It has a more convenient sorting of traffic sources, including by retention.

Yandex was pleased with the update of the AppMetrica analytical system. Now you can use it to display information about how much money this or that advertising campaign has brought.

Yandex’s free analytical service has reported on new features. Now it has a Revenue report type. It shows how much the game earned with IAP, and immediately allows you to segment revenue by a number of indicators.

Presentation by Ekaterina Putintseva from AppMetrica and Oleg Kapitonov from Black Bears. Using the example of cooperation, the speakers told how new reports in AppMetrica and segmentation of the audience by profiles can help in pumping different types of players or experiments with monetization.

The AppMetrica analytical platform has announced new functionality. It is called “User Profiles”. This is a group of reports that shows data for each user individually. Among other things, we are talking about linking the history of his actions and attributes to the user’s profile.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is a report by Alexander Lukin from Yandex. In his speech, he talked about behavioral segmentation in AppMetrica.