Average spending on iOS games in the US was $54 last year

Distribution of average user spending by iOS app segments in the USA
The expenses of the “apple” players were estimated in their new report by Sensor Tower experts.

According to their data:

• the average spending on apps from the App Store in the United States in 2019 was $100;
• games accounted for 54% of user spending — more than any other software segment;
• Since 2015, the average spending of iOS players in the United States has increased by 134%. Five years ago they were lower by $31;
• Americans’ annual spending on iOS games has been steadily growing by 22% since 2017;
• 99% of consumer spending on games in the App Store goes to frituplay. The most earning shareware title is Candy Crush Saga. Minecraft is the most profitable premium game.

Note that Sensor Tower, when calculating the revenue of iOS applications, did not take into account commercial software (for example, Amazon), taxi services and delivery of various products and services.

Also on the topic:

• Sensor Tower: in November, two mobile games reached a total revenue of $ 2 billionSensor Tower: spending by European players on mobile games will reach $12.9 billion by 2022
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