Sensor Tower: spending by European players on mobile games will reach $12.9 billion by 2022

This is reported by Sensor Tower analysts in a three-year forecast for the European segment of the iOS and Android applications market. There is data on revenue and installations up to and including 2020.

General figures

• In 2022, spending by Europeans on all types of apps in the App Store and Google Play will amount to $23.5 billion. This is 109% more compared to 2019.
• App Store revenue in Europe will grow by 109% to $12.6 billion in three years. In 2019, it was $6 billion.
• Google Play revenue for three years will also grow by 109% to $10.9 billion.
• At the same time, both stores will retain revenue shares comparable to last year. The App Store will account for 53.7% of the revenue of the entire app market by 2022. On Google Play — 46.3%.

• App downloads in Europe will grow to 29.6 billion by 2022. The difference compared to 2019 will be 22.7%.
• 22 billion installations will be for Google Play (an increase of 24.9%). Another 7.6 billion — for the App Store (an increase of 16.8%).

• Interestingly, in 2022 Russia will be the leader in mobile app downloads among other European countries. Russian users will generate 6.2 billion installations — 17.2% more than in 2019.

Numbers by games

• The “Games” category will remain the leading one in terms of spending and installations in both stores for three years.
• The total spending of Europeans on iOS and Android games will reach $12.9 billion in 2022. Compared to 2019, this is an increase of 72.8%.
• At the same time, the share of revenue of gaming applications will fall in comparison with non—gaming applications – from 66% to 55% in three years.
• Last year, the share of game revenue in the App Store was 49%. By 2022, it will be reduced to 39%. In Google Play, the share will decrease from 81% to 73% over the same period.
• Total installations of games in the European App Store and Google Play will reach 12.4 billion in 2022. This is an increase of 19% compared to the past year.

Note: the forecast does not take into account the costs of paying taxes in European countries; income from advertising in applications; referrals; user spending on e-commerce (taxi applications, food delivery, online shopping, etc.).

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