Last week, Apple made a number of updates to the Russian search for the App Store App Store. Details about the changes App2Top.ru told the company WakeApp.

The WakeApp marketing company wrote for App2Top.ru a column in which she told how very soon the search suggestions will change the ASO promotion in the App Store.

The other day, Apple announced the imminent introduction of advertising in the search in the App Store. We talked with Russian marketing companies about how this innovation can affect the market.

Playkot talked about user segmentation, Eric Seferth talked about the types of fraud in mobile advertising, and James Youngman gave 10 tips to novice game designers. About these and other main materials of the past week – in our digest.

The founder of the platform for bringing applications to the top of WakeApp, Eduard Lebedev, told App2Top about ways to promote applications to the top.

The WakeApp company, based on our Friday publication “What to do if there is only $ 5 thousand for marketing?“, told us what and how to spend the marketing budget if you work in Russia.

The company WakeApp told App2Top.ru how much organics can be raised from motivated traffic using the example of TAMAGO HD promotion together with LiftApp.

Yesterday it was reported that Apple may reject the game if it has ads that mention other platforms. We asked representatives of myTarget, WakeApp, AppInTop, Unilead and Clickky if this is really the case.

The situation on the mobile advertising market is still not the simplest and most transparent. The consolidation of the market is still very far away and there are a lot of offers on the market. It is difficult to work with every company or even platform offering services of dozens, if not hundreds of grids at once.