MZ Studio has chosen model and social media star Alexis Ren as the face of the Final Fantasy XV: A New Empire mobile strategy promo campaign.
Under the terms of the contract, Ren will appear in several commercials, in addition, her image will appear on advertising banners.
For the first time, MZ attracts a popular character from the social media sphere to the promo campaign.
The previous games of the Game of War and Mobile Strike studio were advertised by celebrities of the first magnitude — actress Kate Upton, singer Mariah Carey and Arnold Schwarzenegger.
Alexis Ren will turn 21 in November 2017. About 11.5 million users have subscribed to her Instagram and Twitter accounts in total.
Also on the topic:
- Mobile Final Fantasy XV: A New Empire developed by MZ?
- MZ, Top Games, Nintendo and Wargaming could spend $5 million each on advertising at the Super Bowl
Source: Pocket Gamer