The Fortnite Battle Royale freeplay mode received a powerful promotion on Twitch after hip-hop star Drake joined the game. The famous musician became the hero of the broadcast of the streamer Tyler Blevins (Tyler Blevins). 607 thousand people watched their game at the same time — more than ever in the history of Twitch.

MZ Studio has chosen model and social media star Alexis Ren as the face of the Final Fantasy XV: A New Empire mobile strategy promo campaign.

Game streamers will become the main channel for promoting Electronic Arts titles in the company’s new advertising policy.