MZ, Top Games, Nintendo and Wargaming, among others, promoted their projects at the final game for the title of champion of the US National Football League. Each of the companies could pay more than $5 million for airtime alone.
The Super Bowl is one of the central sporting events in the United States. In 2016, for example, 111.9 million people watched it in some States. Hence the attention to it from advertisers. With such a large number of viewers, advertising during its broadcasts gets a wide coverage.
Traditionally, exclusive trailers are shot specifically for the event by both film companies and game studios.
This year, four gaming companies bought the ether.
MZ promoted Mobile Strike again with the help of Arnold Schwarzenegger.
Debuting on the mobile market in 2016, Top Games advertised the Evony strategy.
Nintendo showed. how to play the new Zelda series game on Switch.
Wargaming has launched two 15-second videos for World of Tanks.
To put a 30-second video on the air of the Super Bowl, according to sources of The New York Times, in 2017 it cost $ 5 million. Vedomosti, citing the Financial Times, assures that this year the cost of showing a half-minute video during the break of the match was $ 6 million. However, in an interview with Vedomosti, Juuso Myllyrinne, head of PR and marketing at Wargaming, noted that the company managed to get the placement for half the standard price.
In 2015, the screening of a 15-second video at the Super Bowl of the Chinese company uCool cost $ 2.5 million. Then uCool was pleased with the result. After the Super Bowl, Heroes Charge’s position in the American box office top of games rose by 30 positions: the game ended up in the box office Top 20.
Sources: Vedomosti, Pocket Gamer, The New York Times, Газета.ги