During the week, Machine Zone spent about $4.5 million on television advertising,” Gamesbeat writes with reference to iSpot.tv . This, of course, does not take into account production costs, which included far from only the fee of one of the “angels” of Victoria’s Secret. The question is whether it was worth it?
The Game of War commercial debuted on the night of November 13. It was demonstrated, first of all, during broadcasts from American football matches and sports news broadcasts. This gave about 62 thousand search queries in the first days of the ad display. However, if we talk about downloads, then, judging by App Annie, everything is not so clear here.
In the American App Store, where the company apparently regularly buys traffic, nothing has changed radically, except that the tail of downloads turned out to be slightly longer.
The situation with the American Google Play is much more curious. It is not known whether Machine Zone purchased installations, but if not, then in the period from November 13 to November 26, downloads grew smoothly. The game has reached the 26th position in the top of free apps from 104th place.
Based on the data obtained, it is unfortunately not yet possible to judge the effectiveness of television advertising for mobile applications.
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- The authors of Game of War were estimated at $3 billion
- Machine Zone is an American developer of mobile games.
The company was founded on January 1, 2008 in Palo Alto, California. Originally called Addmired. Original Gangstaz, Global War and Game Of War – Fire Age became famous.