mobile commerce | App2top

All publications by tag «mobile commerce»

Marketing July 23, 2015

Instagram will open an advertising platform for all advertisers

In the fall, the Instagram-based advertising platform will open to all advertisers. This is reported by the head of the marketing operations department of the company Jim Squires (Jim Squires) in an interview with eMarketer.

Marketing June 17, 2015

eMarketer: Mobile advertisers don’t know much about their audience

The analytical firm eMarketer conducted a study. The results showed that mobile advertising sellers do not always understand what drives their audience.

Marketing October 23, 2014

Mobile commerce – a new trend in mobile marketing

CPI is the dominant model in the mobile advertising market. For example, 59% of Facebook’s advertising revenue in the second quarter came from mobile advertising, the main share of which is CPI, Venturebeat writes. But the cost of such advertising is very high, moreover, it continues to grow. According to Fiksu, the annual price increase for installations was 16% on iOS and 44% on Android. Today, many cannot afford it. For large advertisers, its high…