Mobile marketing agency MadApp has published an infographic in which it compared the American and Russian App Store.
In Russia, it is much easier to get into the Top 10 overall. To do this, it is enough to collect 13 thousand downloads. In the USA, to reach this mark, it is necessary to overcome the threshold of 100 thousand installations. Moreover, most of it should be motivated in order to lead to organic growth in the future, which will be only slightly larger in terms of “push” volumes.
In Russia, “stimulation” is much more effective. Therefore, it is not surprising that the average CPI in the States is cheaper.
An important difference between the markets is also the low attention of domestic marketers to search applications, which are actively used in the United States to promote mobile applications.
The Top 5 games and Top 5 apps also look interesting. Only here it is important to note that the company here provides data not for the last year, but for 2013.
Clickky is a company promoting a mobile advertising platform of the same name with payment for the installation of iOS & Android applications. Some time ago, the company launched its own in-house agency MadApp for the comprehensive promotion of applications.