Clickky Mobile Marketing platform for App2Top.ru I calculated how many downloads are needed to get into the game charts by genre in the Russian App Store.
The Russian mobile market is considered one of the largest in the world. Only in terms of App Store downloads in the third quarter of 2014, Russia ranked fifth among all countries, losing the first four places to the United States, China, Japan and the United Kingdom.
At the same time, the situation with the visibility of applications is only getting worse. Moreover, today it begins to directly affect even games that previously dominated the general charts, now occupied by a wide range of programs of a different orientation (social networks, utilities, etc.).
Against this background, it seemed interesting to us to find out how much mobile game developers need today to get into the Tops.
Clickky told us that about 6000 downloads are needed to get into the Russian overall Top 100.
Games are a little easier. Getting into the gaming Top 100 does not always require even 1000 downloads. However, in order for the game to become really noticeable in the top, it is clearly necessary to have more than 6000 installations per day.
The segmentation of game genres by popularity looks very interesting. For example, getting into the Top 5 music games will require about 1,000 downloads, but for arcades – at least 12,000 installations.
It is no easier, however, for developers of social applications. To get into the top five, they need to gain the same twelve thousand. Are you making a music, photo or navigation app? Also get ready for serious competition. To get to the top in these sections of the App Store, you need at least 8000 installations.