promotion of mobile games | App2top

All publications by tag «promotion of mobile games»

Industry August 15, 2018

Food Truck Chef publisher opens office in Barcelona

The American mobile publishing and marketing agency Titling Point has founded a new branch in the industrial and business center of Spain — Barcelona. The work of the Spanish branch will be focused on the European mobile games market.

Marketing April 29, 2018

Features in the new App Store increase game downloads to 450%

The Sensor Tower analytical platform has studied the impact of different features in the App Store gaming section in iOS 11 on title downloads. It turned out that promotion through features increases the installation of the game up to 450%.

Marketing March 16, 2018

Study: Social networks increase Gamers’ Retention in the game

Social media can become one of the best free tools for attracting and retaining players in a mobile title. This is stated in a joint study by Sega and the social promotion service GetSocial.

Marketing March 1, 2017

Google advised developers not to rely on feathering

Matteo Vallone, head of business development at Google Play, recommends developers of mobile games and applications to rely on the quality of the product and promote it through social services.

Marketing December 23, 2016

Mobio: the main trend of 2017 in mobile advertising is retargeting

The increase in the cost of traffic will lead to the popularization of retargeting next year. About why this happened and what retargeting is App2Top.ru Alexey Pisarevsky, CEO of Mobio, told.

Other July 8, 2014

Webinar on the promotion of mobile applications

Other October 2, 2012

Word of mouth and mobile games

Almost all developers, even beginners, know that making a mobile game is only half the battle. Much more important is the question of how users find out about it. Gamasutra has published the results of a study whose main goal was to get an answer to this question.