Game of War: Fire Age earns $1 million a day. All this is thanks to an advertisement with the American actress and model Kate Upton.
Short videos with Upton in the role of the goddess of war have been played on American channels since November last year. One of them even made it to the Super Bowl, where a 30-second ad can cost up to $5 million. The analytical platform Think gaming claims that as a result of the campaign, the number of IAPs committed by players has almost doubled.
The numbers are impressive. However, Machine Zone spends about $4.5 million a week on TV advertising. iSpot resource.tv estimates that the total spending on the campaign amounted to about $80 million. The question of how profitable advertising is for the company in the end remains open.
A source: http://www.latimes.com
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